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Analysts: Woodfield makeover may keep mall strong

January 12, 2015

Woodfield Mall's common areas will be getting a $13.9 million makeover this year, which industry analysts believe to be an example of the effort required for even successful shopping centers to remain relevant in a new age. "They have to recognize that the audience is constantly changing," said Dave Aron, associate professor of marketing at Dominican University in River Forest.

Source: http://www.dailyherald.com/article/20150111/news/150119814/
 
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