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Marketing: How to Reach Your Mobile Customers

June 24, 2011

"The mobile phenomenon is massive and global, with roughly 5 billion cellphones in use, or 73 percent of the entire world population...But the massive installed base of mobile phones is only a part of the story. The real key is what these devices can and will do, in terms of enabling and encouraging new consumer behaviors. To stay relevant in the mobile revolution, companies should consider a few concrete steps," writes the author.

Source: http://www.cnbc.com/id/43497563?__source=RSS*tag*&par=RSS
 
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