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Racing group uses Million to draw Millennials to the track | |
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August 18, 2013 On hand at Saturday's Arlngton Million was America's Best Racing, a group hoping to turn Millenials — 21- to 33-year-olds — into horse racing fans. John F. Cox commanded a crew passing out T-shirts and can cozies and explained the ABCs of reading a program and placing a wager. "We don't want people to be intimidated by looking at the program," Cox said, citing a recent... Source: http://www.dailyherald.com/article/20130817/news/708179793/ |
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