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Scent of Coffee on Seoul Buses: What's the Marketing Secret? | |
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August 15, 2012 Last spring Dunkin' Donuts launched a campaign in South Korea known as Flavor Radio to build brand awareness for their coffee. Devices that looked and operated like air fresheners were installed on commuter buses in Seoul to lure in customers to their stores. Source: http://www.cnbc.com/id/48676703?__source=RSS*tag*&par=RSS |
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